AT ORA

Our mission

is to elevating rituals into everyday luxury. Ora was created to transform how people integrate wellness rituals into their daily lives. We believe in crafting spaces and products that inspire presence, calm, and vitality — without compromising on design, quality, or longevity.

Trusted by Leaders in Wellness & Design

Our approach has been recognised and featured alongside some of New Zealand’s most forward-thinking wellness and lifestyle brands.

Featured on Archipro for our design-led approach
Partnered with leading wellness spaces such as Hit Pause
Aligning with the same quality and ethos as global wellness innovators like Genski and Slowe Studios

Our Philosophy

We exist to elevate everyday rituals into extraordinary experiences. From the cedar craftsmanship of our ice baths to our expanding range of holistic recovery tools (watch this space), every detail is designed for both performance and aesthetics. Ora blends the calm of nature with the sophistication of premium-grade functionality.

Meet the Founder – Josh

Josh founded Ora with a clear vision: to make high-end wellness accessible without compromise. With a background in building premium lifestyle ventures, Josh recognised a gap in the market — too often, people had to choose between clinical, uninspiring products or overpriced luxury.

Driven by his own pursuit of balance and recovery, Josh set out to design products that looked as good as they felt, built to last, and priced to bring premium wellness within reach of more people. Ora is the result of that mission — wellness experiences that are at once beautiful, functional, and attainable.

Why Ora?

Design you want to live with – timeless cedar craftsmanship, made to complement modern homes and studios.
Built to last – durability and function at the level of commercial spas.
Wellness made accessible – premium experiences at a fair price point

Designed to let your body do the work

Stainless steel bath enclosed in red cedar wood.
Ozone sterilization + filtering system.
Touch sensitive external chiller.
Take a closer lookApp controlled WiFi capable.
Can be cooled or heated.
Plug in and go.

Cold plunge timeline breakdown

Activate cold thermogenesis after 3 minutes of Ora Ice Bath exposure. Take your recovery to the next level with a quality ice bath that will last you a lifetime.

BENEFIT

Breakdown

Activate cold thermogenesis after 3 minutes of Ora Ice Bath exposure. Take your recovery to the next level with a quality ice bath that will last you a lifetime.

Our mission

Our Philosophy

Meet the Founder – Josh

Designed to let your body do the work

Cold plunge timeline breakdown

10 seconds

10-45 seconds

45 seconds

1 minute

3 minutes

Breakdown

Dive into the science of cold water immersion—activating your body's natural defenses to enhance circulation and speed up recovery. Discover why colder is better for your overall health and well-being.

Benefits of Upright Immersion:

Experience the advantages of upright immersion in an ice bath. This posture promotes better posture and deeper breathing, while engaging core muscles for a dynamic, full-body response. Unleash the potential of your physique with every plunge.

Hydrostatic Pressure Explained:

Feel the gentle yet effective pressure of water in our ice baths. Hydrostatic pressure reduces swelling, enhances circulation, and supports your joints and muscles. This natural compression helps your body heal and rejuvenate more efficiently.

Full-Body Benefits:

Submerge in our ice baths for comprehensive health enhancements. Experience improved mental clarity and mood, a stronger immune system, and reduced inflammation. Each session offers a profound impact on physical and mental wellness.

Optimal Use Tips:

Maximize the benefits of your ice bath with these simple guidelines: immerse for 3-5 minutes to start, gradually increase exposure, and aim for regular sessions. This routine ensures the best results for health and recovery.

Our mission

Our Philosophy

Meet the Founder – Josh

Designed to let your body do the work

Cold plunge timeline breakdown

10 seconds

10-45 seconds

45 seconds

1 minute

3 minutes

Breakdown

Science Behind the Chill

Unlock the Power of Cold Therapy

Dive into the science of cold water immersion—activating your body's natural defenses to enhance circulation and speed up recovery. Discover why colder is better for your overall health and well-being.

Benefits of Upright Immersion:

Experience the advantages of upright immersion in an ice bath. This posture promotes better posture and deeper breathing, while engaging core muscles for a dynamic, full-body response. Unleash the potential of your physique with every plunge.

Hydrostatic Pressure Explained:

Feel the gentle yet effective pressure of water in our ice baths. Hydrostatic pressure reduces swelling, enhances circulation, and supports your joints and muscles. This natural compression helps your body heal and rejuvenate more efficiently.

Full-Body Benefits:

Submerge in our ice baths for comprehensive health enhancements. Experience improved mental clarity and mood, a stronger immune system, and reduced inflammation. Each session offers a profound impact on physical and mental wellness.

Optimal Use Tips:

Maximize the benefits of your ice bath with these simple guidelines: immerse for 3-5 minutes to start, gradually increase exposure, and aim for regular sessions. This routine ensures the best results for health and recovery.

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